Sunday, March 25, 2007

marketing landslide

i remember back, way back, a little, rather stubby player joined the field of console mayhem and a price war ensued. the tubby little sucker thought it could walk onto the shelves and demand a selling price twice the demand of the other players and its dreams of accurate market research were short lived.

history seems to be repeating itself... i realise that this may be old news to some but i was mindboggled to see that in London sony saw it necessary, to ensure that the purchaser to reporter ratio was enhanced, to sucker people in with a 'free' high def, flat screen tv. clearly the insecurity is mounting on the home front, which has me worried.

forever i have chanted the praises of the sleek back box and dissed the stubbyness that is microsoft but i fear that sony has overstepped the mark. i understand that they are hoping to gain enmass access to households worldwide in a bid to achieve suprememcy in their dvd launch but has someone in the marketing department forgotten the betamax/vhs landslide victory or that the xbox had to slash its ambition and come down to the price at which it has stayed.

the exercise of choice is now on. do you shell out double what any other consol is going to cost or do you act reasonable and spend that difference on games... a tough choice.... i think not.

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