crap advert

why is there an inherent desire for the advertising 'guru' to fill the world with crap?
it is not even 15 minutes till the next show and already this rubbish station is advertising just that.

apparently it is not enough that i have tv magazines, newspapers, the internet and continuity presenters thy now need to advertise to me during the show which i am currently watching...

i cant think of a better way to have me tune out and focus on whats on the other channels...